So you are a typical small business owner running an independent insurance agency or have stepped into a new insurance business and now are finding it difficult to grow your revenue, increase your client base or retain current customers. Even though you are having difficulty growing your business, you still have to pay for your rent, staff and all the operational costs to run your business.
WHAT ARE SOME STRATEGIES YOU NEED TO IMPLEMENT TO START GROWING YOUR BOTTOM LINE
The world is changing – Grocery stores are now offering BlockBuster rentals– The idea in this example is not that the grocery stores/gas stations want to sell movies/sandwiches but it is to increase the foot traffic into the stores and thereby, to sell more groceries. This cross selling technique is a great way to not only market to new customers but also to increase your current sales.
In today’s world, insurance agencies are losing their customers to online shopping techniques. Using cross selling technique from the above example, insurance agencies can increase sales by marketing to new customers and retaining existing ones.
So, how does any insurance agency use the same example as the grocery store and cross sell and compete in this changing environment. By offering complimentary services to their customers.
Let us give you a detailed scenario:
A small insurance agency in Miami was about to close his business. His agency was located in a typical neighborhood where the median income was less than $40k. He had enough foot traffic however, he was constantly competing against other agencies in the neighborhood offering his customers better rates. One day, he had called us after reading about us on our website. When we educated him about our model of offering Tax Services to his customers he was apprehensive and not sure if that would really make his business turnaround. However, we convinced him to try it out and he signed up with us. Prior to tax season he started marketing to his current customers about his new Tax Preparation offering. When tax season came, a lot of the customers who he had spoken to about this new offering started coming to him for their taxes. This not only helped him with additional revenue from taxes but also helped him retain his current customers. Also, it attracted new customers to his office who were tired of waiting at a nearby tax office and walked in due to signage. He was able to sell some type of insurance policies to a lot of these new customers.
That was his first season when he partnered with us, today he has recommended us to some more of his contacts who could also use our offering. The insurance agency is still in business today and looking to do a lot more tax returns in the 2012 tax season.
This could be the turnaround needed for your agency. With minimum investment and using your existing resources you could be doing the same. Your agency can not only grow from this additional offering but also attract more customers who would be loyal to you since you now provide additional services to them that keeps them there.
Maxim Tax Services can help you grow your business with minimum investment and no Tax experience. We provide you with the needed training and our experienced CPAs you can offer your customers Tax preparation with confidence.
WE WILL SHOW YOU HOW. DON’T WASTE ANY MORE TIME
CALL/EMAIL US TODAY
For more details on our financial models to see how you can benefit from this please send an email to support@maximtaxservices.com. Call us at 1-800-604-6434.
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